A graphic designer creates visual concepts utilising both traditional and modern design tools. The creative solutions produced by graphic designers are used to inspire, inform and captivate the targeted consumers through advertisements, brochures, magazines and corporate reports. Graphic designers usually work in advertising and public relations firms, manufacturing companies, publishing companies, and wholesale trade organisations.
In a nutshell, a graphic designer’s job is to create and curate the visual content for creative copy. They combine art and technology to communicate their ideas using creative design elements.
Graphic designers are typically responsible for:
· Meeting with clients or the art director to determine the scope for a project
· Providing inputs to clients on the strategies used for the purpose of reaching out to the audience
· Determining the message that the artwork should resemble
· Providing visual concepts that conveys the client brand’s message
· Developing visual content for product illustrations, logos and websites
· Determining the colours, images, text style and layout of a creative copy
· Presenting the final artwork to clients or the art director