Lyfe Advisory

Who are we

Lyfe Advisory is an affiliate of Zest & Affiliates, which is part of the biggest insurance group in AIA Malaysia (Actual Plus Sdn Bhd). 
AIA Bhd. is a leading insurer in Malaysia, where we have been privileged to do business since 1948. We offer a suite of financial solutions including Protection, Health, Personal Accident, Employee Benefits, General Insurance, Mortgage, Retirement and Family Takaful products to meet our customers’ protection and financial security needs at every life stage.


Our Business
Through our wide and diverse distribution footprint which comprises of a 15,000 strong Life Planner force, our exclusive bank partner’s branches nationwide as well as corporate sales teams and brokers, we give our customers the choice of deciding how, when and where they connect with us.


Our Strengths
Part of the AIA Group, the largest independent publicly listed pan-Asian life insurance group, AIA Bhd. has the financial strength, experience, service centre network and a well-trained team of more than 2,600 employees to serve our 3.6 million customers nationwide.
As at 30 June 2020, AIA Bhd.’s total asset worth was RM57.45 billion, with a paid-up capital of RM810 million.